About Us

WLIC was founded in 2001 through a partnership with CRI, Cooperative Network and the Wisconsin Farm Bureau after the Foot & Mouth Disease Outbreak in the United Kingdom started the conversation about the impact of a disease outbreak in Wisconsin. The founding partners decided to develop a consortium to comprise all livestock species and agriculture interests throughout the state.

The Foundation of WLIC

WLIC's core mission included the following areas of responsibility:

  • Premises ID
  • Animal ID
  • Animal Traceability

The startup funding was obtained through a grant administered by U.S. Department of Agriculture (USDA) and the Animal and Plant Health Inspection Service (APHIS) as a pilot project, and was supported by former Wisconsin Senator Herb Kohl and former Congressman Dave Obey. WLIC was tasked with developing a state-based model for livestock premises registration and traceability.


In 2003:

Once funding was secured, WLIC needed to:

  • Build an online premises registration system.
  • Begin voluntary registrations in cooperation with Wisconsin livestock groups.
  • Bring livestock groups, the Department of Agriculture, Trade and Consumer Protection (DATCP), and the Wisconsin State Legislature together to make the premises registration program mandatory.

Nationally, WLIC worked with:

  • The National Institute of Animal Agriculture (NIAA) and the U.S. Animal Identification Plan (USAIP).

The Cow That Stole Christmas – December 23, 2003

Nearly five tons of raw beef were recalled by a Washington state meat processing firm on Dec. 24, 2003, because the meat may have been exposed to tissues containing the infectious agent that causes mad cow disease. This came the day after the U.S. Department of Agriculture (USDA) announced that a cow in Washington State had been identified as the first U.S. animal to have the fatal brain wasting disease.

Mad cow disease, formally known as bovine spongiform encephalopathy (BSE), spreads from one animal to another by consumption of feed that has been contaminated by protein, such as blood or meat meal, from an infected animal. Since August 1997, a feed ban has been in place in the United States that prohibits the feeding of protein from cattle back to other cattle.


The potentially tainted meat was shipped from a processing plant in Moses Lake, Washington, to Centralia, Washington, and then on to two other establishments where it was further processed. Although a hastily assembled team of inspectors is now scrambling to determine where the infection entered the animal feed chain, the USDA reported there was a "remote probability of any health risk."

Regardless of the assurances, countries around the world that import U.S. beef suspended their purchases. Japan and South Korea, as well as Hong Kong, Taiwan, Singapore, Malaysia, Russia, and South Africa suspended their imports of U.S. beef products.
Mexico, which takes about a fifth of U.S. beef exports, and Canada, which takes about a tenth of U.S. beef exports, did not immediately suspend exports, although when one case of BSE was found in Alberta, Canada in May, the United States banned beef from Canada for six months.
In 2002, U.S. beef exports were worth $2.6 billion, about 10 percent of all the beef production in the United States.

In 2004:

Following the BSE incident in Washington State, premises registration became a national priority and was no longer just a pilot project in Wisconsin. The USDA led the charge to establish national standards for registering premises, which included establishing a seven character premises ID, the 840-number tag for animal identification and other technology.

From 2005-2008:

Premises registration in Wisconsin became mandatory and WLIC's membership started to grow. WLIC used the federal funds received to pilot various RFID projects throughout the state, including:

  • Farm Implementation
  • Livestock Markets
  • County Fairs
  • The "Livestock Advantage" website, created to promote results from the pilot projects

From 2008-2012:

WLIC continued and expanded pilot projects, and introduced:

  • The RFID Cost Share Program
  •  The "Identifying Wisconsin" branded tags
  • The RFID Reader infrastructure, set up in markets, processing plants and animal exhibitions

Other important happenings:

  • DATCP contracted with WLIC to maintain all premises registration information and animal ID records on behalf of the State of Wisconsin.
  • WLIC also offered its data collection services to the State of Michigan and began collecting reads on their behalf.
  • USDA officially identified the disease traceability program as Animal Diseases Traceability (ADT) and began focusing on interstate movement requirements, including animal identification and record keeping. USDA also determined that states would be responsible for determining intra-state movement requirements.
    • The identification technology would rely on the metal ear tag system and all federal funding for ADT would be administered to state departments of agriculture to implement.

No More Federal Funding

All federal funding for WLIC would be eliminated after 2012, and WLIC began planning for long-term funding and continued sustainability as an organization. The state legislature determined there would be no charge for the mandatory premises registration.


2013 - Today:

WLIC continues to register all livestock premises for DATCP (under a two-year renewable contract) and continues to record official animal ID distribution to fulfill DATCP's federal ADT requirements.

There has been no new state or federal funding to maintain or expand the RFID infrastructure and no new funding for premises registration.

The Future of WLIC:

WLIC continues to serve as an industry, self-funded program that meets regulatory needs for Wisconsin's disease traceability, but also serves as a requirement for export/trade requirements.

WLIC continues to find innovative ways to raise revenue to support traceability efforts and to assist in rebuilding and expanding the data collection infrastructure.

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4726 E Towne Blvd, #210
Madison, WI 53704

Phone: 1-888-808-1910
Fax: 1-608-848-4702
E-mail: [email protected]

Subscribe to WLIC's E-Newsletter

WLIC's E-Newsletter is sent monthly on Monday mornings at 5:00 a.m. and includes news, features and information about the agriculture industry and markets, animal disease and livestock traceability. Our E-newsletter also highlights our members and member news.